Service blueprint for Coyote LocoServices marketing Essay

Service blueprint for Coyote LocoServices marketing - Essay Example The lines of visibility refer to the management decision on what a customer should see and which waiters will be in contact with customers. The decision of the manager is to keep resources such as the chef out of sight so that the customer will believe that the staff are working hard. The internal interaction consists of the interaction between the marketing staff and the restaurant assistants, the relationship between the kitchen staff and the chef, the janitorial crew and the kitchen helpers. The company recently retrained its staff to reduce flight delays and improve interaction with customers. The result was more passengers and the continued profitability of the company The five tangible cues or indicators of quality from the customer's perspective are these: a.) tangibles - which refers to the physical facilities, equipment and the appearance of personnel; b.) reliability -which refers to the ability to perform the promised service accurately; c.) assurance - which refers to the willingness to help the customers to provided excellent service; c.) responsiveness - which refers to the knowledge and courtesy of employees and their ability to inspire trust in the customer; and d.) empathy- which refers to the caring and individualized attention the restaurant p[provides to its customers. All the steps in the process are necessary to attain a high quality of service.Standardization is possible and advisable throughout the process for as long as quality, reliability an d responsiveness are observed by all the employees.The potential fail points are located in the waiting time and the transaction time. Waiting time is incurred in the preparation of the menu and the drinks which may result in lower customer satisfaction. The possibilities to reduce the perceived time is by providing cable television for the customers to watch, magazines and newspapers in the area, offering of free drinks and engaging banter with the customer.They could be designed out of the process, or what service recovery procedures could be introducedThe potential measures of performance are as follows: excellent technical quality, right image of the restaurant based on the promise of service provided by advertising and market communications and excellent functional quality. The technical quality knowledge giver is expected to know the offering in depth and detail so that information about its utility and application can be provided on demand. He or she must also be technically competent to deliver the service expected, adapting as needed to varied or changing customer need. The first service is provided by the chef and his kitchen staff. The second level of skill pertains to functional quality which is also known as customer relationship. Here it is often as simple as whether the service -giver treats the customer as a unique and important individual to be served. The waiters and service managers carry out the second type of service which consists of welcoming the customer, providing them the menu cards and collecting their bill. Service with a smile is easy to propose, difficult to impose. Smiling is

Malaysian Film Industry Construct Malaysian Identity Cultural Studies Essay

Malaysian Film Industry Construct Malaysian Identity Cultural Studies Essay Malaysia is a Multiple ethic country, but the interesting situation is , the race that dominant the country are all imigrant, the malay was come from the Javanese. The Chinese is come from China and Indian people come from India. but nowadays they all citizen of the country, with these alieness history, how should Malaysian define their national identity? We have just celebrated the 25th anniversary of our independence. During this quarter ccentury we have reached a level of achievement which we can be proud of. We have succeeded in laying a strong foundation for the evolvement o f One citizenry, One language and One culture. It is on this foundation that we build a greater Malaysia.'(Malaysia : Crisis of Identity p8) What Malaysia needs are moderates of ends and not moderates of means who are eventually wMalaysia, an Indian Malaysia, a Malay Malaysia but a Malaysian Malaysia where the different races, languages, religions and cultures can flourish in Malaysia.'(p3) The first quote was adderssed by the BN Gorvenment after they win the election in 1982, at that days the gorvernment suggested the idea of Assimilation: A + B + C = A, where A, B, and C represent different social groups and A represents the dominant group. The subordination of minority cultures into a dominant culture.This approach may be likned to what some have called forced assimilation ((Alison Gibson. 1984. p 105) (National culture and democracy , Kua kia soon, p133) . The second quote was the respond from the people, espeacially the Chinese which represent the idea of Pluralism: A + B + C = A + B + C, where A, B, and C represent different social groups that over time maintain their unique identities. Cultural pluralism is fre-quently seen as a peaceful coexistence between groups. All cultures are to be allowed to exist separately and equally, harmonious or not. The harmonious version has been termedunity in diversity. (Alison Gibson. 1984. p 105) (National culture and democracy , Kua kia soon, p133). You can image when this two idea bump together, how much chaos it will make. The Malaysian have stay in this juncture for over 50 years, it is necessary to identify briefly the advocacy of various positions on National identity. First, i will discuss about what is National Identity, And then i will explore how the Malaysias film industry construt the image of Malaysians National Identity, And how the image change through the decade. What is National Identity. National identity is a complex idea, National identity erase difference by imposing a set of attributes on all menbers of the nation and unwilling ness to accept all these attributes threatens identity and therefore threatens expulsion from that community.(p62) The idea of erase all the difference doesnt mean to erase other culture, but erase any other identity that create by any individual group in the country because these are a power that will cause expulsion . National identity is one idea that can accept by all the individual group, and gather them in to one voice. National identity is only one of the many social identities available for citizens of multicultural countries such as Malaysia.National identity has a central role in promoting peaceful ethnic relations. (Malini ratnasigam, p3) In the book Ethnic relation and Nation Building Malini Ratnasingam claim that the national identity is the best form of identity should adapt by the Malaysian, beacause the other social identity content too much category that will tear the Malaysian into many individual pieces, but national identity will work well for the Malaysian, Because nation are crossed by those differences , a force of unite, a sense of belonging and nationess. So now we understand what is national identity. But now the question is who should decide what is our identity? At the begining of this dissertation, there are the arguement about chosing which idea shall we adapt, Assimilation or Pluralism? The nation is imagined because the members of even the smallest nation will never know most of their fellow-members, meet them, or even hear of them, yet in the minds of each lives the image of their communion. (Benedict Anderson, p60) From the quote Benedict Anderson belieave that the nation is about all the member, even the smallest nation. National identity is a image that can imagined by every single nation. But In the book Cultural Contestatation author Zawahi Ibrahim disagree with andersons concept and suggested that the identity formation takes place within what he would call a two social reality which are authority-defined social reality, one which is authoritatively defined by people who are part of the dominant power structure. The second is everyday-defined social reality, one which is experienced by people in the course of thier everday life. These two social realities exist side by side at any given time. (Zawahi Ibrahim, 1998 ,pg18) The identity is a negotiation between these two social reality. How Malaysia film Indutry construt Malaysians National identity The Malaysian film indutry was founded on Chinese money,Indian imagination and Malay labour(Hamzah hussin,1994 ,p105) Although outside the screen, there are wonderful mullti cross ethnic relation on the movie production, but almost all the film are Malay movies. The only thing that really can consider as multi racial is the Old malay movie industry have strong influnce from indian bollywood style beacuse of the director, but very less of them had really mention about the multi ethnicity or religious relation. I chose to call this book 120 malay movie, because more than half of the movies were made before Malaysia was even created.(Plus they were made in Singapore) So what they have common were the languague and ethnic milieu they showcased. (120Malay movie , p26) The autor of 120 Malay Movie clearly state that the early film industry in Malaysia cant even consider Malaysias movie, It is only presented the early life of Malay in Malaysia, it maybe a very well materials for the Malaysias Malay identity, but obviously not suite the idea of National identity. But now it raise a question ,if the national indentity include everything, dont the Malay culture also part of the national identity? Yes, but now we talking about how the film industry help construt the national identity, at the old time, the Malay film are totally dominanted the film industry, which give an idea of the impression of the nation have owned by Malay, In the film Tajul Ashikin (see figure 1) there was a scene where two men try to peddle thier wares, but thier voices are drowned out by a newly arrived Chinese team that is offering dental services. This shows the Malay fear of being displaced in their own land by new arrivals who seem to be much better at buiness. (p25,120Malay Movie) Figure 1 Tajul Ashikin by M Amin But at that time, the stark economic disparity between Malay peasants and Chinese merchants didnt seem to have undue political repercussions because the populationwas sparse and times were good (120 Malay p269). So the movie show the worry of the Malay sovereignty instead of promoting peaceful ethnic relations. With this idea, it help to destroy the national identity instead of construt it. But still there is some exception.There is still some other racial tension pop up in these movie. On the film Mahsuri which release in 1959 (see fiugre 2), there was a part about a merciless indian teasing by the Malays about his skin colour. (p165) The plot is meant to be funny, in fact, it was directed by an Indian. Ethnic conflict often appear in Malaysian daily life, we can not avoid it, but we can face it with great attitude. This plot showed an attitude to face the difference between every ethnic, just laugh at it. Figure 2 Mahsuri by BM Rao The next film that have the multi ethnicity it is Ali Baba Pucang Lapok directed by Malaysian silver-screen legend P. Ramlee at 1960, P.Ramlee are one of the minority inside that can create the sense of Malaysianness in the movie in the decade. The movie itself are deliberate mish-mash of culture, inside the movie you can see different kind of culture image. But the most surprise scene will be when the Chinese trader being asked how long he have lived in the area, he answer that he have lived here for 80years, he not only counted his own 50 years age, but add up his father.(see figure 3) Figure 3 The Chinese trader said that his father lived there 30 years before he borned. This blurs the line between immigrant and native and it is precisely this blurring that must continue untill all Malaysian feel they have the same stake in the nation. (p26, 120 Malay Movie) It is hardly seen a movie have such multi culture in Malay old film. The national identity is to create a sense of nation, it only can be done when the have the idea that the land doesnt owned by anyone, but they were all born equal in this place. This movie successfully deliver the message. and helped construct the sense of nation, althought it is only one short scene, but it is still a big step for the Malaysias industry at the decade. Another film also directed by P.Ramlee Sesudah Sebuh (see figure 4), The most multi cultural cast we have ever seen. said the Author of 120 Malay Movie Amir Muhammad. The Main cast include the 3 main race of Malaysian, Melayu, Cina and indian. And a conversation in the movie, create am ideal racial integration, In a bookshop by a customer to the owner :Even though youre Malay and im Chinese, we are both Malaysians. And Malaysians have a duty to help each other. The Idea cant be more clear, its simple and directly pointing the ideal without any decoration. Figure 4- Sesudah Sebuh directed by P.Ramlee Although there are some more film that really promotiong the ideal natiaonal identity for Malaysian, but these number are still only a drop in the bucket. There are still mile a part to fill the whole bucket. But atleast we can see the root of the idea of national identity growing inside. When it come to 1970s, the idea of multic ethic face a challenge. The 513 incident had drag the ethic relation into crisis situation. The racial riots led to a declaration of a state of national emergency. The riot ignited the capital Kuala Lumpur and the surrounding area of Selangor, Malay mobs, wearing white headbands signifying an alliance with death, and brandishing swords and daggers, surged into Chinese areas in the capital, burning, looting and killing. In retaliation, Chinese, sometimes aided by Indians, armed themselves with pistols and shotguns and struck at Malay kampongs (villages). Huge pillars of smoke rose skyward as houses, shops and autos burned.( http://www.time.com/time/magazine/article/0,9171,900859,00.html) Tunku Abdul Rahmans multiracial style of government was successful until serious and widespread anti-Chinese riots broke out in May 1969. These riots followed a fall in support for the United Malays National Organization (UMNO) in the federal election and were indicative of Malay resentment of the economic success of the Chinese business community. (http://www.city.com.my/malaysia-history.htm) After the incident, the gorvernment came up a serial of policy that surpress the other ethnic, in order to restructure Malaysian society. The UMNO-dominated states aggressive attempt to conflate the nations linguistic identity with Malays status as the sole nationaal and official language threatened the constitutionally sanctioned freeedom to use thier mother tongue.'(Milthiethnic, pg220) The pro-Malay policy. The most significant result of the events of May 1969 was an attempt, announced in the five-year plan (1971-75), to restructure Malaysian society. The aim was to raise the percentage of ethnic-Malay-owned businesses from 4% to 30% by 1990, and to extend the use of pro-Malay (bumiputra) affirmative-action quota systems for university entrance and company employment. Economic expansion, it was hoped, would greatly ease this redistributive process and at the same time offer the opportunity to eliminate poverty among all Malaysians. (http://www.city.com.my/malaysia-history.htm) The National Cultural Policy(NCP) was formulated at a congress held at the University of Malaya in August 1971, and the announced Policy consisted of three main principles. The national culture of Malaysia must be based on the cultures of the people indigenous to the region; Elements from other cultures,which are suitable and reasonable may be incorporated into the natioonal culture; and Islam will be an important element in the national culture. (Mohad Talib Osman, pg95 ) All of these policy indirectly influence the relation between ethnic, all the unequal act make the ethnic hatred grown day by day. Causing the idea of national identity start changging. The change of the society have brought into the film industry , the multi ethnic that rarely seen from the film before 1970s completely obliterate after these policy untill recent years. Before then we have Malay culture dominant film industry. The segregate can also see from the statistics that correlate cinema atendance by ethnic groupwith the national or language origin of the film being viewed. (see figure 5) LanguageEthinic Malay Chinese Indian/Other Malay 23% 0% 1% Chinese 7% 81% 0% Indian 34% 1% 83% English 35% 18% 16% Figure 5 Language distribution of cinema attendance by ethinic group (1979) The quetion of the cultural identity of Malaysian film is a constant issue, even for the least culturally minded film producer, since it is related to the need to attract a broad-spectrum audience.It is still the case that more than 90% of audience for Malaysian films is Malay (Malaysia Cinema Asian film, pg154) From the statistic we can see that Bahasa Melayu cinema is a weak cultural force, despite the Malays being the most powerful political force in the counry. At that time, The chinese usually watch the Hongkong or Taiwanese films ; or the second choice will be the English Language film, but not Bahasa Malayu film. The same situation happen with the Indian autience. cinema is probably the most raciallly segregated activity in the country today'(Mansor bin Puteh, 1990, pg154) On top we discuss about crisis of ethnic realation that cause restrict the multi ethnic movie culture. In 1981, the idea of Malay sovereignty that set by the gorvernment start to invade the movie industry. National Film Development Corporation (FINAS) was established in 1981 to encourage the development of the local industry. ensure that a sizeable portion of the total volume of buimess done in the production, distribution and exhibition sectors would be handled by Malays'(Baharudin Latif, 1981, pg150) Control and restrict from the gorvernment have caused the other ethnic have lower chance to make their own movie, and also restricted the creativity of theme or topic. All of these restriction had bring the Malaysia film industry far away from their Golden age in 1950s -1960s. Film are censored or banned if it oppose government polucy or encourage anti-gorvernment feeling; glorify communism and socialism; glorify any particular race while denigrating others; gloriy crime and immorality; deal with sadism, cruelty and excessive violence; insult public dignity ; and show behavior not acceptable to Malaysian society (Mohd Hamdan Bin Haji Adnan, 1991) These policy had make the Malaysian confuse and question about thier naional identity, the policy have succesfully incite the desire of Malay that persuit for Malay sovereignty, the other ethnic like chinese and indian felt betray by the country, when there is no nation pride in them, the National identity become dominant by the Malay, and become the image that shown by the Movie industry, but it is not the image that the nation share along, from (figure 5) we can see the local Malay film have not accepted by the other ethnic. so it is not a National identity of that decade, the film on that decade have lose the concept of being a National cinema. The cinema is then a mean of speaking the nation in all its constructed uniqueness. The connection between speaking the nation and selling the nation become all the more invitable when the rhetoric of both nationlism and marketing emphasize qualities of uniqueness, distinctiveness and patriotism. The term representing the nation there fore accuires and ecmonomic as well as an analytical and cultural objective it is not just how a cinema represents the nation, but also how successfully it does so. (Malaysia Cinema , pg 107) New Malaysian Film The decade of Malaysian film might look like a decade that have controled by Malay, and their the relation with other ethnic race doesnt seem well. Althought the realation between the different ethnic group are peaceful in decade before 1960s, but the policy in 1970s created an long fight between ethnic group. Race has always been an issue in my country, even before independence but never has it been as serious and divisive as it is today.Almost every issue is seen from the perspectivve of race to the point where it is impossible to obtain a consensus of public opinion on any issue'(Kee Thuan Che,1993,p57) But where there is pressure, where there is resistance. The serious situation also created a trend, Never has it been as desire as today, people pursuit for the unity of the Nation. In the book Found in Malaysia have interviewed 54 influential Public figure who have different race, religion, culture, gender, sexual,genarational and political. But when it come to the question: Describe what kind of Malaysia you whould like for yourself and future generation? They all gave a same answer in many different way, but in the end, the main idea is the same. All of us regardless of racial/ethnic, regious, class and linguistic backgrounds, share one thing in common : we are all Malaysian citizens and we call this country our home and care for its future. We dream of future Malaysia that is equal to all, but takes into acount ourparticular wants, needs and aspirations and at the same time, is able to cater to the needs of others according to an inclusive logic of equal representation and equal right.(Azizi Khan, 2004, pg475) The idea become a trend, and start to appear in the recent ten years. Beacuse the inrternet have start to cover all the new genaration daily life. Internet is one of the most powerful sources in human history, the information can share in rapid speed, milllion of personal narratives or popular forms of expression which help construt the everyday-defined social reality was shared everyday. Causing the Balance between the authority-defined social reality and everyday-defined social reality started to change. So we will start from Malaysia Independence Film Industry, which have well used the internet as a state for them to spread thier idea and story . The first example for indipendence film is the Project 15 Malaysia . 15Malaysia is a short film project. It consists of 15 short films made by 15 Malaysian filmmakers. These films not only deal with socio-political issues in Malaysia, they also feature some of the best-known faces in the country, including actors, musicians and top political leaders. You may think of them as funky little films made by 15 Malaysian voices for the people of Malaysia. ( http://15malaysia.com/) From the project name we can know that this film is dedicate to show 15 kind of story that happened in Malaysia. I going to take a few of them into discusstion. First i will start with the personal narrative story. House is a story about an indian family forced by the capitalist to give up their house for development, and also show the feeling of the indian kid(Rama) toward the house is more then a house, but a family.(see figure 6) The story attempt to explore the story inside the slums usually the indian race who have many family suffer with these problem in order to let the audience understand the country more. Figure 6 Rama express his feeling about the house. We will strat from Yasmin Ahmadm (see figure 6), Malaysias famous film director, writter and scriptwriter, in Malaysia, most of the ethnic used to avoid each other but inevitably bump together, no one can avoid, because this is just what live in Malaysia are look like, And most of her film are challenging the moment when different ethnic bump together, she narrate the spark of the moment and turn in into a moving picture. When most of the popular cultures movie deliberately avoid the ethnic conflict, her films break the boundary between ethnic and religion. She focus on emotion and the relationship between people, narate and present the story in a human perspective, not in Malay, Chinese or Indian, but back to the origin human emotion. It makes the audience to rethink about politic, religion and social issues in indirectly ways. The more we understand each other, the less we affraid. She is an ambassador of unity. An individual with amazing foresight who; work has bridged all the races in the country. Great loss to the nation and the creative world.'( Chandran Ravi. http://entertainment.malaysia.msn.com/photos/photos.aspx?cp-documentid=5080081page=13) Figure 6 Yasmin Ahmad Yasmin Ahmad first movie Sepet(see figure 7) is a story about a Chinese boy fall in love with a Malay girl. This might look normal in foreign country, but the relation between Chinese and Malay is not simple. Figure 7 Sepet The relation between Chinese and Malay always been complicate, that hatred between both of this race happen before incident 513, when in World war 2, the Japan invade and ruled this country for over 3 years. on that period, the Japanese surpress the Chinese but treated the Malay friendly and even form a Malay army to defence againts the communist, but who is communist? At that time many Chinese were the communist, the root of hate were start from here, and Malays fear of get replace by the Chinese in the econimic, then is the 513 incident, the unequal policy, Chinese fear of forced to join muslim if married a muslim and etc. All of these caused the relation between this two race are always controvertial. In the movie Sepet that is a scene the Protagonists(Jason) friend try to persuade Jason the relation between him and Heroine(Orked) is forbiden. Which clearly potrait the mind set of Chinese about the relationship of the interacial couple. (See figure 8 ). Figure 8 Keong (left) advices Jason not to get involved in relationship with Malay girls. Yasmin Ahmad used the traditional perception of Malaysians and confronted it in her movie. It cant be denied that she used a very creative way to show the relationship between history culture and innocent love. Malay films seldom touch on taboo topics like alcohol, dog, prostitution, suicide, etc. Many of the Malay films only showed the good side. Much of the time, they are hindered by those issues. But Yasmin Ahmad used reverse psychology to bring out the negative issues, because there are many grey areas to investigate in Malaysian culture. The following are some of the taboos in Malay tradition that is shown in the movie Muallaf (2007). A Muslim woman who despaired on her marriage ended up taking her own life by suicide. Young Malays play and get drunk in a snooker room. An Islam teacher touched a dog on his way to mosque. A sincere Malay Muslim girl works in a pub at night. These issues are a challenge to the traditional Malay society. However, the tasks that she undertakes must be lawful from the point of view of Islam. She must not work as a dancer, a model, a barmaid, a waitress, a film actress, a musician, or a prostitute to sell her femininity in order to make money, even with the consent of her husband. (A. Rahman I. Doi, 1990:147). Yasmin Ahmads movies use the sensitive issues faced by Malays as a discussion. Talking about sensitive issues is very challenging, especially on ethnicity. But it depends on how the director presented it. How much can the audience accept it, based on the issues? Yasmin Ahmand film has a power of introspection, Yasmin Ahmad film dig into the confilct between ethnic group instead of try to avoild these sensitive issue like other, Yasmin Ahmad bring the conflict right into audience eye without beautify it, only with the simplest emotion of human being, a way that lead us to undestand empathy. Only when Malaysian strong enough to really face themselves, then we can form our Identity Honestly. The next case will be opposite of Yasmin Ahmad film.Yasmin Ahmad film represent the reality side of ethnic conflict, now we are going to see the Malaysian utopia. Nasi Lemak 2.0(see figure 9) is directed by a controversial public figure Namewee, who have temper the national anthem and content with rasict, critic to gorvenment and religion in 2007. The song Negarakuku drag the attention of public, Public reaction towards the song is split, Immediate reactions in the form of YouTube comments range from being critical, in fair agreement, support, attacks and threats towards Wee. He became One of the most haterd public figure by the Malay ethnic at that time. Figure 8 Nasi Lemak 2.0 Nasi Lemak2.0 is the first Malaysian film that did not target one of the three population groups as its audience. And succesfully hit 7million ringgit gross. The movie is have many plot that content the relation between the different ethnic for example: the bright non-Muslim students unable to enroll into universities, authorities bias in favour of Malays, Chinese educated citizens speak poor English, immigrants issues, Hang Tuahs unsolved identity mystery, English educated Chinese lack of confidence in speaking Chinese language, Kuala Lumpur a busy and unsettling city, some non-Chinese could speak better Chinese, mix of Indian and chinese song, and culture of Baba and Nyonya. Different with Yasmin Ahmad film, althought in Nasi Lemak2.0 there is still some ethnic conflict, but most of the time, it show a utopia of how Malaysia ethnic group interact with each other, and create a whole new kind of culture. The song Curry Neh (see figure 9 ) in the movie, mixed the chinese and indian culture, There is more example like, the Malay chef teaching chinese matial art Taichi at the park (see figure 10) or the chinese tradition song sing with english lyric(figure 11). Attempt to question why cant a specific ethnic learn the culture of other ethnic. Figure 9 Curry Neh Figure 10 Malay teaching Taichi Figure 11 Tradition Chinese song sing with English Lyric The film was success because the intereact of different ethnic causing resonance among the Malaysian, the way of acting and some humour about the Malaysias gorvernment or stereotyping of ethnic is what Malaysia face in daily life. The second film of Namewee is Hantu gangster (see figure 12). The film continue the style of Nasi Lemak 2.0. Hantu gangster attempt to send the message of Nation unity before 1970s, and question about why todays ethnic relation become worst. The film style is same with Nasi Lemak2.0 The idea is the same but only the story had change, there are many ethnic intereact like Chinese only understand Malay when it speak in chinese accent, a Taoist priest that know different religion style of exorcism, a parody of the 513 incident, and a Indian Party song with Malay, Mandarin, Hokkien, Tamil lyric, etc. These ethnic mixture is what Malaysian Interested, although reality might not be the same, but from the sucess of these film we can see the future that Malaysian persuit, the future that Malaysian image. Figure 12 Hantu Gangster 2012 Conclusion Malaysia is a young country, there is many thing we have to experience to understand what are we today, what will be out future. Today Malaysia is in a turning point, where the politic have a new Atmosphere which will directly influence the authority-definedsocial reality. And the development of internet, liberty of speech help people to understand their capability, have the way to stand up and express thier emotion and their story, i believe in the future, when the authority-defined and the everyday-defined have found a way to line up, Malaysian will no longer quetion their identiry. References: http://www.english.emory.edu/Bahri/Anderson.html (benicdic anderson)

Aquaporin-1 Essay -- Biology Aquaporin

Background Most modern biology textbooks will tell you that low-molecular-weight molecules like CO2, NH3 (ammonia), and urea cross cell membranes by simple diffusion. Some scientists postulate, however, that specific pores mediate this transport. A recent study conducted to further this hypothesis examines expression of the water channel aquaporin-1 (AQP-1) and its enhancing affect on CO2 permeation into cells. Why would scientists challenge the traditional simple diffusion theory? Two strong points of evidence led to this experiment: First, many cell membranes have a very low permeability to small molecules: The outer membranes of some gastric glands allow very little CO2 to enter the cell, while most frog egg cells have membranes that act as virtual barriers to the harsh materials present in their environment. If the simple diffusion theory is correct, diffusion of small molecules into cells should be an unregulated process. If diffusion is an unregulated process, how could some cells have a lower permeability to small molecules than others? Second, scientists have already found membrane proteins that facilitate the entrance of water and urea: While the UT2 protein enables transport of urea past the cell membrane, an entire class of membrane proteins called the aquaporins enable the permeation of water into cells. If small molecules enter the cell by diffusion, why would the cell have extra mechanisms to facilitate their entry? Any Questions? Q) What's this diffusion thing you keep talking about? A) Particles randomly flow from areas of high concentration (a lot of particles) to areas of low concentration (not many particles) until they are evenly dispersed. If you've ever put a normal cell in a c... ...ially exciting opportunity to manipulate gas transport rates lies in cancer research, where inhibiting the transcription of AQP-1 could be the key to killing cancer cells . Cancer cells release more CO2 than most other cells, so stopping these cell's abilty to extrude the gas to their environment would result in cell death. This example is one of many uses for the manipulation of gas transport, however, and the opportunities are endless. The idea that gas transport is actively mediated by the cell is a huge paradigm shift from the traditional belief that transportation is uncontrolled. Further studies (Cooper and Boron, Am. J. Physiol. In press) have proven the conclusion drawn from this experiment, and the search for pores that mediate transport of specific gasses has already begun. The diffusion dogma has been destroyed, and the textbooks will be re-written.

Prolonging Life Essay

Abstract This term paper will discuss Prolonging Life, death & dying, patients and their families as well as the removal of life support. This paper is also discussing the pros and cons, the debates. Prolonging Life is one of the debates we have had for centuries. Even when doctors say it is enough families still fight to prolong life. Death has ceases to be a private struggle but has rather become a public affair involving teams of physicians. Theirs is many different medical ethical issues involving prolonging life. For years families and hospitals have fought on how to treat critically ill patients. Some families fight to keep their loved ones alive and on life support, while some doctors well suggest other wise; and sometime it is also the other way around. Life support technology has advanced, allowing physicians to prolong lives in circumstances that were not possible before. However, Family members and legal proxies well be called to make a decision for those patients who aren’t able to speak or for those who are in a coma. Therefore emotional and ethical confusion often cloud the decision-makers mind and heart in these circumstances. Consider this scenario: An elderly woman of the age of 67 decided to write out her living well in which she clearly states she does not want to be resuscitated or be put on life support. Three days later she was rushed to the hospital for a critical heart attack which put her in a coma. There was nothing the doctors could do and was put on a ventilator. Her husband refused to take her of life support even when he knew about her living well. The doctors decided to give him some time to grieve and think about it. Three days passed with no hope of recovery for the elderly women and the doctors tried to approach the husband once again about his wife’s condition. He still refused to take her off life support. However the doctors gave him a few more days. By the end of the week the doctors decided to take her off life Prolonging Life 4 support. The scenario is one of many debates in which everyone would have their own opinions about. In which has happen plenty of time.

Guy Montag Change Essay

Change is a big factor of life, without changes we are like robots. Sometimes we change to adapt, change for a cause, change to be a better person, change for a better living, and some time change for fun. Similarly in the novel Fahrenheit 451 Ray Bradbury changes his main character Guy Montag throughout the novel. He uses other characters to bring changes into Montag’s life. Montag is a fire man, not a fireman who puts fire out rather who works under Captain Beatty to burn books, and houses. In the beginning of the movie he just follows order and burns books but as the novel goes he changes himself to be a better person. Firstly, Clarisse seventeen years old girl, Montag is introduced to in the novel bring several changes in his life. She teaches him how to love and express his thoughts. In the beginning he doesn’t think much to care about anything, but Clarisse teaches him love nature. He never even thinks let alone expressing his thoughts, But Clarisse changes him to look differently and to express them to change him to be a better person. â€Å"It’s just I love to watch people too much†¦ Sometimes I ride the subway all day and look at them and listen to them.† Second is Mildred, Montag’s wife who just watches T.V shows with her friend all the time. She was like the rest of the society, who was bored with life and tried to commit suicide. She sort of holds Montag back from changing, reading books. As his wife she had more effect on him than anyone else in the beginning.

Do You Have a One-Size-Fits-All Resume 5 Tips to Avoid this Fatal Error!

Do You Have a One-Size-Fits-All Resume 5 Tips to Avoid this Fatal Error! At a July 4th event, I was talking shop with another successful author, AnnaMaria Bliven. Her book, Work at Home with a Real Online Job, is about being successfully employed and working from home. Of course part of that success entails successful job applications. So she was excited to promote How to Write a KILLER LinkedIn Profile to her clients. Then our conversation turned to a related topic: â€Å"I wrote another book that might be of interest – How to Write a WINNING Resume,† I stated helpfully. â€Å"Oh, I’m not interested in a book about resumes,† she said. â€Å"Every resume needs to be unique.† I was surprised by AnnaMaria’s response. The idea that any resume book would advocate a cookie cutter resume was beyond my comprehension. But hearing this perspective, from someone who built her career helping people get jobs, made me think it’s important to clarify my philosophy: NEVER write a â€Å"one size fits all† resume!! Here are some tips on how to ensure your resume is targeted to the position you’re seeking and paints you as a unique candidate: 1. Tailor each resume to the job description. If you’re applying for two different types of jobs, you will probably need two different resumes that highlight different aspects of your experience and qualifications. Let’s say, for example, you are a registered nurse with management experience and you are currently pursuing an MBA. If you are applying for a â€Å"worker bee† nurse position, you will focus on the details of the types of procedures you know how to do with patients, and the different types of medical conditions you are familiar with. You might not include information about your MBA at all, and you would want to play down the fact that you created a wound care program at your hospital from scratch. In contrast, if you want to be a manager, you will highlight your managerial, organization and training skills, and downplay your ability to put in an IV. This strategy applies to every single profession and resume. We used it when we had a CFO who wanted to be an Executive Assistant, and she got the job. Currently, we have a client with an executive business background who is applying to be a house mother at a sorority. We are putting her sorority experience up front and center. If she had been applying for a VP of Marketing position, sorority experience would be relegated to the final lines of her resume. If you have just one version of your resume, it might work well for some positions, but you might also be futilely throwing spaghetti at a wall. It’s worth the time and energy to emphasize the things that will matter for each job application you send. 2. Use keywords from job descriptions. Part of tailoring your resume to job descriptions is using actual keywords and language from those job description. You might feel like you’re â€Å"cheating† but trust me, it works. Here’s a sample bullet from a job description for a Marketing and Sales Manager: Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. It’s easy to see how someone with the skills listed could put them in a resume bullet, ideally by tying them to a quantifiable achievement such as the dollar amounts of those marketing and sales financial objectives. But a resume with these keywords can only be truly valuable when the keywords are in the job description. Yes, this means you will be tailoring each resume to the job description. I wasn’t kidding. Yes, there is work involved in applying for jobs. It’s worth it. 3. Use concrete facts to describe yourself in the top section of your resume. As I discussed in my â€Å"New York, New York principle† blog, it’s important to write a summary of yourself at the top of your resume that could not have been written by anyone else. This section is your opportunity to brand yourself and state your USP (Unique Selling Proposition). I’m not sure when it became customary to use vague, general, or even flowery language in a resume summary, but I’m telling you now, it is not helpful! Instead, list some big name companies or clients you worked for, a specialized skill you have, and a big result or two. The person next to you can be â€Å"results-oriented† and capable of â€Å"cross-functional leadership.† But how many of them worked for Coca-Cola and launched one of its most successful product lines? If you leave the most impressive pieces of your background for the Experience section, you are leaving money on the table. 4. Use professional formatting techniques. If your resume looks like the one your college career office helped you write, it’s time for a refresh. Look into the many formatting tricks that will bring your resume into the modern age. Possibilities include nicely designed headers (for sections like Profile, Experience and Education); bolded sub-headers; text boxes, charts and graphs; and varied font styles (within reason). Be careful to keep your format within the standards for your industry. For instance, financial and legal resumes are more conservative format-wise than biopharmaceutical executive resumes or sales resumes in general. Create something that you feel represents you and that is in line with your industry standards. Important: if you are sending resumes through computerized Applicant Tracking Systems, they might not recognize text in a text box or table. Format a separate document that you’re confident will pass through the ATS. 5. Vary your language. If you start every bullet with â€Å"Increased† or â€Å"Managed,† you will have a hard time keeping your readers’ attention. Instead, use a variety of verbs like â€Å"Boosted,† â€Å"Pushed,† â€Å"Grew,† â€Å"Raised,† â€Å"Expanded,† â€Å"Directed,† â€Å"Trained,† â€Å"Supervised,† and more. Sprinkle these verbs throughout your resume and your reader might not even realize what is keeping them reading past the first six seconds! Seeking more resume resources? Check out How to Write a WINNING Resume, by Brenda Bernstein, or Resumes for Dummies, by Brenda’s mentor, Laura DeCarlo. Do you have other ideas of how to make your resume unique? Share them below!

Nike in Vietnam Case Study Essay Example

Nike in Vietnam Case Study Essay Example Nike in Vietnam Case Study Paper Nike in Vietnam Case Study Paper Nike, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U. S. , six employee networks focus attention on important communities within Nike. The intended role of each network is to foster professional development, enhance work performance, identify mentors, assist in recruiting diverse professionals, develop increased community interaction, and encourage improved teamwork and interaction within and across work groups. Location The Company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Nike has been criticized for contracting with factories (known as Nike sweatshops) in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been stopped. As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the companys standards for worker treatment. It serves an area worldwide with its products. It has also been investigated into the claim of child labour in Pakistan. Benefits for the company and the country of origin The company employs 650 000 contract workers worldwide at relatively low labour costs. Because of the early decision to manufacture shoes in Asia allowed his company to enjoy lower labor and production costs, Nike was able from the outset to produce highquality athletic shoes at competitive prices. Nike’s presence provides an influx of U. S. currency with which host countries can buy the imports, such as high-tech equipment, that are critical to economic and cultural development. Drawback for the company and country of origin The Global Economy- when the global economy falls, so do the sales of the company, therefore they make less profit and then eventually have to lose employees due to not being able to pay them, this would then have a negative impact on the host country as they would not have as much money going back into the economy. Organisational structure – when the company grows and expands overseas, this often means that a lot of the original structure and control can be lost. Working on a global level- the advertisements for Nike didn’t first work in all cultures as they had different meanings to different people, this then led to Nike changing the advertisements to fit in with the local culture to appeal to a global market. The Nike Foundation (a social benefit for the host country e. g. Brazil) Absolutely everything Nike does supports the Girl Effect: the unique potential of 250 million adolescent girls to end poverty for themselves and the world. Nike believes in the power of unleashing human potential – on the field, on the court, and in life. At the Nike Foundation, they take the power of potential to a new playing field to combat one of the most pressing issues of their time: global poverty. When the Nike Foundation started in 2004, it sought the best investment with the highest returns. They traced the symptoms of poverty back to their roots, and it led them to an unexpected solution and a catalyst for change: adolescent girls. There are 250 million adolescent girls living in poverty in the developing world. That’s a quarter of a billion girls aged 10-19 living on less than $2 USD a day. When a girl in the developing world realizes her potential, she isn’t the only one who escapes poverty she brings her family, community, and country with her. It’s a leverage strategy that can’t be beat. That’s why adolescent girls are an exclusive focus. Investing in a girl stops poverty before it starts. Many girls migrate from the rural areas of Kenya to the city of Nairobi in search of opportunity. But quickly, these girls find that opportunities are limited. With no education and no prospects, often, she is left with her only asset: her body. The Nike Foundation however, meant that girls could go into employment legally and safely. This then benefitted the host country as there was more legal employment and less spread of illness or disease. Benefits for the host country Increased education levels as girls are being educated to work rather than using her body to earn money, therefore better jobs can be found and therefore more money can be put back into the country. The increase in the level of jobs can provide better employment for people living in that country therefore increased money put back into the country. Drawbacks for the host county As many young girls are moving to the city to find employment in these factories, the population left in the rural areas is ageing. This means that less work will be able to be done and is known as a ‘brain drain’ where all the talented young people move out of an area in search of job opportunities. The building of infrastructure to attract the TNC can end up costing the host country a lot of money, possibly more money than the GDP; therefore the country may end up in debt and then become unattractive for money lenders.

8 Amateur Mistakes You Must Avoid at Work

8 Amateur Mistakes You Must Avoid at Work Sometimes getting jobs, changing jobs, and dreaming about dream jobs takes up so much of our career energy that we forget to focus on the job we’re in now. Take care not to make careless mistakes or get too complacent. Make sure you’re not guilty of any of the following blundersand then go back to daydreaming.1. Playing politicsIt never pays to be cutthroat, backstab, or even to go in the other direction and be sickeningly nice to everyone. People can read a phony from miles away. Don’t be one.Rather than constantly posturing, stick to your own personality, smoothed over a bit to maintain your professionalism, of course. Be genuine.2. Over-taskingMulti-tasking is one thing- and a very valuable skill, but it can be overdone. When you have too much on your plate, some projects will get lost in the shuffle. Keep your head, choose your priorities, and stay focused on one thing at a time whenever possible. That means not answering emails or texts during meetings, and actually listening when your colleagues speak.3. WhiningNobody likes all aspects of their job. But everyone appreciates a positive attitude. Keep quiet about what makes you most disgruntled, even if you really wish you could blast it on Twitter for sheer catharsis. Focus on what you can change, and stay quiet about the rest. If things are really all that bad, start looking for another job.4. Promising too muchWe all want to be the hero and say â€Å"yes† whenever called upon. But it’s important to make sure you can deliver on the promises you make. Don’t overextend yourself and end up disappointing people. Help whenever you can, and push yourself to greater heights, but stay honest and don’t let expectations get away from you.5. StruttingKnow your place. If you’ve just started in a company, don’t walk around like the C.E.O. You have to earn your coworkers’ (and boss’s) respect over time. That way, when you run the place, everyo ne will still like you, as well as fear you.6.  Being antisocialDon’t just mainline a salad at your desk, or grab lunch with only your team every day as if nothing else- not even the rest of the company- exists. Don’t forget to make friends that aren’t necessarily working with you on a day-to-day basis. It will help you maintain a work-life balance, even at the office. And it helps you make more connections and develop a more diverse profile at your company and in your field.7. Not answering opportunity’s knockEven if you like your job, you shouldn’t turn a blind eye to new opportunities. You never know when a better position or more exciting opportunity will come your way. It pays to be prepared.8.  Letting small failures keep you downWe all make mistakes. What we should all do is learn from them. It keeps us from making even more mistakes, keeps us humble, and keeps us improving ourselves in hopes of greater and greater success.

Determinism Essay Example | Topics and Well Written Essays - 1000 words

Determinism - Essay Example Free Will, Soft Determinism, (In)compatibilism Some of the eternal normative questions such as that of morality too have shaped the major arguments of compatibilism. The problem is that without free will, it is believed that there cannot be any morality among the human beings. The issue is ultimately about human choice. The starting point of the debate is not that what the choice must be. On the other hand, the question here is about whether human beings have the choice of choice at all, especially in their crucial actions with regards to life struggles. Pippin proposes that â€Å"freedom is understood by Hegel to involve a certain sort of self-relation and a certain sort of relation to others; it is constituted by being in a certain self-regarding and a certain sort of ‘mutually recognizing’ state. This state of self-consciousness and socially mediated self-reflection, defined in a highly elaborate systematic way as a ‘rational’ self- and other-relation, c ounts as being free† (p. 194). It means that free will is not only constituted with relations to one’s self but also in relations to other as well. Free will, in other words, is constituted by a dialectical relationship between the individual and the society. Here, in Hegel, the conflict between free will and determinism progressively blurs. One of the most important questions that need to be addressed reflexively is the problems of whether determinism is inconsistent with free will. But, one could argue that there is no given inconsistency as such between determinism and free will based on his/her lived in experiences alone. If the actions of a person are completely determined by rational factors, we must be in a position to correctly predict that person’s future course of action as well. No determinists have ever come up with a mechanism to do so whatever determinism they preach in theory. According to Steward, â€Å"it appears that it is a matter of luck in s ome sense that we ever manage to decide things, but this luck does not appear to prevent those decisions we do manage to make from having been truly up to us. And this means that we must be cautious, in turn, about the demands we impose on the libertarian. In particular, we must not insist that the libertarian story entail that luck be entirely absent from the arena of action† (p. 169). The dialectics between chance and necessity of course have a crucial role in understanding the interactions between free will and determinism. God or the ultimate determinism must itself be seen as an expression of the free will of the universe. Pippin suggests that â€Å"treating Geist itself as a kind of norm; a collective institution whereby we (remaining the natural organisms we ontologically are) hold each other to a responsiveness to and directedness by reason, and thereby realize spirit as ‘freedom† (p. 204). It is the universal and human beings’ hold with it determin es our free expression of the will. The free will does not exist independently. It materializes itself only in the given conditions. To argue that human beings are completely governed by their decisions is completely wrong. Even our own decisions do not determine our own behavior or a particular course of action. It is one of the strongest assertions of Steward is that â€Å"decisiveness is an executive virtue we do not all possess – so vacillation – even vacillation that is ultimately fatal to treasured aims - does not constitute the sort of behaviour we cannot make

Business Writing.... Career Study Project Term Paper

Business Writing.... Career Study Project - Term Paper Example Project description This project seeks to list the challenges that MCC students have been experiencing when looking for a suitable career or major area of study at MCC Career/Job Service Center: - Overwhelming amount of unsorted information regarding an HR recruiter Lack of organization and guidelines of how and where to look for information Unawareness of Holland’s Conventional personality types, thus inability to match their personal interest and desires with career selection Lack of any summarized information specifically describing Holland’s Conventional personality type and the HR recruiter career with all pertinent information (i.e. required education, salary information, required experience, job description) To solve all the issues listed above, a concise but comprehensive study of the HR recruiter career has been produced. It includes all viable information to place in the MCC Career Center or post on your website to help interested students to make informed dec isions about their potential career path. Scope Project covers the following: The areas of focus are the following: salary progression, promotional opportunities, job security, workload, etc. Information regarding the career of an HR recruiter along with any findings related to the careers appeal and usefulness Summary of key findings and recommendations to the potential student if the career is suitable for him/her based on his/her Holland Personality Type. The information summary tables and the reference page with recommended resources Report Format Discussion of HR recruiter Conclusion and Recommendations References DISCUSSION OF HUMAN RESOURCES RECRUITER CAREER Overview This career study will help current MCC students to find the career that is the most suitable to their personality, interests, and skills, using Holland’s Personality Type model. The report also provides all detailed information regarding the particular career of their choice such as required education, sk ills, experience, current and future job opportunities, work environment, work conditions, salary, and benefits. The career study project also summarizes all gathered information for each HR recruiter career level in an easy-to-read summary table for a quick reference. Sources of the information are listed in the summary table as well. Criteria and Methodology This report targets students with Conventional Holland’s Personality Type Model, who would be suitable for the career of HR recruiter. This personality type has excellent organizational skills and prefers building relationships across diverse cultures and backgrounds. To evaluate the suitability of this career, the following topics were researched using current government and internet sources: The information regarding the career of HR recruiter is divided in the following categories: Required education, skills, and experience Conventional type person likes being precise, orderly, organizing, and paying attention to det ails, so a bachelor’s degree in labor relations, personnel, and human resources is helpful and a good knowledge of the labor law is an asset. Examples of the required skills are: effective oral and written communication skills, relationship building skills, excellent computer skills in a Microsoft Windows environment, ability to work independently

Case study memo on Business Ethics in USA Example | Topics and Well Written Essays - 1000 words

Memo on Business Ethics in USA - Case Study Example We have received possible food poisoning reports from two counties in Seattle and south California about our unpasteurized products. Health officials through our company managers reported these cases to us and we dispatched them to these counties to collect batches of our nutritional products. As the most successful nutritional foods suppliers, it is our duty to figure out this problem before any more causalities arise from consumption of our nutritional products. When whether to pull all our products from the market or not. Because of lack of evidence that the products that caused the acute food poisoning are ours or not, we have to determine when to inform the retailers that we are pulling all our products. The ethical dilemma that the company is facing is whether or not to notify the customers about the food poisoning by its nutritional products and should it consider pulling all the products from the market. In this case, I find it difficult to agree with the decision that Fred James made but at the same time, I do not have a better solution. James and Healy acted after hearing of seven cases of nutritional food poisoning and after the newspapers had already informed the public. They should have recalled all the products from the market as soon as they learnt about the third or the fourth case of poisoning. Trying to minimize or cover up the damages would only cause more harm than good (Allott, 2001). To analyze the ethical issues in this case using the utilitarian approach, we should first identify the available courses of action. Then we should look at the stakeholders that shall be affected, the benefits and harms that shall be derived from these actions. Lastly, we should choose the action that will yield the least harm while producing the greatest benefits (Allott, 2001). Using the utilitarian approach, James and Healy should have apologized publically about the food poisoning and probably declared a deduction in the

Teaching English to Arab Students Assignment Example | Topics and Well Written Essays - 2000 words

Teaching English to Arab Students - Assignment Example Background of the Problem: It has frequently been observed that the Arab students, arriving in the modern countries, are seldom familiar with the English language altogether. It is partly due to the very fact that they have obtained their primary and elementary levels education in the native Arabic language, the patterns including sentence structure, grammar, composition and syntax etc are entirely different from English in all regards. Consequently, they have to undergo serious difficulties while learning English language skills (McCardle & Hoff, 2006, p.43). Not only this that the students find it very problematic and challenging one, but also the teachers also witness grave problems while making attempts to coach the Arabs how to read, write and speak English in order to complete their studies and obtain higher degrees as well (Ansari, 2012, p.2). Since the English speaking nations, particularly the USA and UK have made marvellous inventions in all fields of life, which have force d the entire world to learn their language in order to survive and cope up with the latest challenges modern life offers to man. Consequently, technological superiority and economic stabilities of some of the most developed English speaking nations serve as the major reasons that have urged the non-English speaking nations to learn English language skills, so that they could be in a position of taking advantages of the latest developments being made all around them. English is, Graddol submits, closely associated with the leading edge of global scientific, technological, economic and cultural developments, where it has been unrivalled in its influence in the late 20th century (2000, p.4). Thus, the achievements made by the English speaking nations in the fields of... This essay stresses that the contemporary era is pertinently viewed to be the age of globalisation, where the activities being conducted in one region of the globe have their significant influence on even the remotest zones existing on the face of the earth. Technological advancements have played their decisive role in bringing the individuals and societies closer to each other in the wake of the inventions made in the field of science and technology including airplane, computer, the Internet and others, which have turned communication between the individuals very fast, simple and easy. This paper makes a conclusion that it becomes evident that the present study has been conducted in a limited scenario, which concentrates upon the differences between the style, diction, syntax and pronunciation of Arabic and English languages on the one side, and the cultural variation between both the civilisations on the other. In addition, the present study has also confined its canvas to the initial hurdles that appear on the way to the Arab students while seeking education in English language. However, some other research could also be conducted on the same or similar topic that could make more elaboration of the grammatical and technical differences between the languages under examination for drawing out conclusions regarding the problems of the Arab students while ESL learning procedure, as well as the difficulties of the teachers to cope with the issue.

Investment Analysis of Vegetarian Restaurant Essay

Investment Analysis of Vegetarian Restaurant - Essay Example Political Environment and Regulations Political Stability Political environment of the place in which the business has to be established plays a very important role for any business; restaurant business is not exception to this rule (Teresa Williams, 1997). United Kingdom in general and London in particular is considered to have a very stable political system in place. UK’s regulatory system is one of the best in the world and very business friendly. A recent assessment of 183 countries by World Bank ranked United Kingdom 4th for ‘ease of doing business’ (Investment, 2011). The UK offers a competitive tax environment with one of the lowest corporate tax rates and one of the lowest personal income tax rates in Europe (UK Tax system and Environment , 2006). Most of the authorities responsible for checking the fitness of restaurant will visit the premises themselves and inform the owners of the things that need to be done in order to bring the restaurant in line with regulations. It takes only about 13 days for a business to start in UK against an average of 32 days in the rest of Europe (Colin Barrow, 2011). Regulations Regarding Restaurant Business The first thing to be considered while opening any business are the various laws and regulations of the agencies that have to be followed. The main laws dealing with restaurant business in UK are Food Safety Act 1990 , Food Premises(Registration)Regulations 1991 , Food Safety (General Food Hygiene) 1995 and the Food Safety(Temperature Control) Regulations 1995(Bridget M.Hutter & Tola Amodu , 2008). Food Premises (Registration) Regulations 1991 require any new food catering... This study looks into a vegetarian Restaurant in Edgware, London. The restaurant will be started near the Broad Walk which is a prominent shopping centre of Edgware. Political environment of the place in which the business has to be established plays a very important role for any business; restaurant business is not exception to this rule. The first thing to be considered while opening any business are the various laws and regulations of the agencies that have to be followed. It is a legal requirement to have the restaurant insured. Three different kinds of insurance which can be done for a restaurant are liability insurance , contents insurance and business interruption insurance. The UK hospitality and restaurant industry is one of the leading industries in UK. We will analyse the contribution of the industry towards the UK economy and also the current economic trends in London which are likely to affect the business to be set up. In the social environment factors we will analyse t he demographics of Edgware as well other macro factors which are likely to affect the opening of a new restaurant. Social environment in which the business operates is an important factor for deciding the business strategy. The hospitality industry in general and the restaurant industry in specific are highly competitive in nature. In the Edgware area there are many restaurants which serve vegetarian food. Some of the prominent restaurants are The Regency Club, Satyam and Handi.

News & Views Essay Example | Topics and Well Written Essays - 1000 words

News & Views - Essay Example What is never mentioned, however, is that everybody has the right to read and get the most basic information about any disease including breast cancer. This news brief seeks to inform everyone that breast cancer is real, and with ever increasing research, the root cause hence the cure for the diases shall be known. Since it was rerpoted that breast cancer exists, a number of studies have sought to understand the its real cure. In most recent studies, it has been indicated that KLf8 to MMP14 signaling is the principle facilitator of metastasis of breast cancer (Lu et al, 2013). According to Lu et al KLf8 to MMP14 signaling helps in progression of breast cancer in human. Lu et al hinted that KLF8 also called the Kruppel-like factor 8, plays a significant role in regulating critical transcription gene, which is a gen responsible for causing cancer. However, what remains unclear is the conditions and mechanism of the operation of this gene. According to Lu et al, KLF8 facilitates the act ivity, rather than the matrix metalloproteinase expression. Background. The debate on the cause and treatment of breast cancer has never ceased. There is lacking scientific proof that breast care can be cured. The number of studies that have sought to ascertain the real cause of this deadly disease has always increased (Ara, & Deyama, 2000; Cristofanilli, 2006). However, most were focused on the initial stages of breast cancer. According to Nawrocki-Raby and Gilles (2003) metastatic cell can help increase the survival chances of a breast cancer patient. Symowicz and Adley (2007) noted that Kruppel-like factor 8 an important cancer promoting protein occurs in different categories of cancers. Zhao and Reiske (1998) KLF8 is one factor that targets the promoters of different oncogenes or the genes that suppress tumor for the transcriptional repression or activation. The function of KLF8 in breast cancer was identified, when KLFB was identified as a kinase focal adhesion downstream effec tor.KLF8is known to be overexpressed in the human cancers that are invasive, such as breast cancer, hence promoting the invasion of the breast cancer cells togehte rwith metastasis. This happens through the propulsion through cycle cell progression. Due to the valid functions of KLF8, the protein is always regulated at the post transitional and transitional levels together with the localization of the nuclear. From the conducted studies, there is no documented study that reports on the molecular mechanism signalling by KLF8 and known to facilitate breast cancer. IN metastasis, and tumor invasion the matrix metalloproteinase has a vital function to play. They operate downstream of FAK by enhancing tumor metastatis. Another study on this field identified MMP9 as one direct transcriptional target of activation by KLF8 together with the mediator promoting KLF8 breast cancer invasion of cell. Togehter with that finding, the study established that KLF8 can regulate the MMP2 3nzyme functio ns with no effect to the expressional levels. Explanation. For the invasiveness of breast cancer ceel, the KLF8 upregulation of MMP14 is vital. A study by Lu et al (2013) showed that the KLF8 overexpression in the cells of MCF-10 would facilitate the knockdown and invasion of the KLF8 inside the MDA-MB-231 invasion cells. This study found that MMP9 is a transcriptional target of activation of the KLF8 in the cells which take part in the invasion of KLF8 invasion dependent (Symowicz & Adley, 2007). The activity of MMP2 is reported to be upregulated

Investment Analysis of Vegetarian Restaurant Essay

Investment Analysis of Vegetarian Restaurant - Essay Example Political Environment and Regulations Political Stability Political environment of the place in which the business has to be established plays a very important role for any business; restaurant business is not exception to this rule (Teresa Williams, 1997). United Kingdom in general and London in particular is considered to have a very stable political system in place. UK’s regulatory system is one of the best in the world and very business friendly. A recent assessment of 183 countries by World Bank ranked United Kingdom 4th for ‘ease of doing business’ (Investment, 2011). The UK offers a competitive tax environment with one of the lowest corporate tax rates and one of the lowest personal income tax rates in Europe (UK Tax system and Environment , 2006). Most of the authorities responsible for checking the fitness of restaurant will visit the premises themselves and inform the owners of the things that need to be done in order to bring the restaurant in line with regulations. It takes only about 13 days for a business to start in UK against an average of 32 days in the rest of Europe (Colin Barrow, 2011). Regulations Regarding Restaurant Business The first thing to be considered while opening any business are the various laws and regulations of the agencies that have to be followed. The main laws dealing with restaurant business in UK are Food Safety Act 1990 , Food Premises(Registration)Regulations 1991 , Food Safety (General Food Hygiene) 1995 and the Food Safety(Temperature Control) Regulations 1995(Bridget M.Hutter & Tola Amodu , 2008). Food Premises (Registration) Regulations 1991 require any new food catering... This study looks into a vegetarian Restaurant in Edgware, London. The restaurant will be started near the Broad Walk which is a prominent shopping centre of Edgware. Political environment of the place in which the business has to be established plays a very important role for any business; restaurant business is not exception to this rule. The first thing to be considered while opening any business are the various laws and regulations of the agencies that have to be followed. It is a legal requirement to have the restaurant insured. Three different kinds of insurance which can be done for a restaurant are liability insurance , contents insurance and business interruption insurance. The UK hospitality and restaurant industry is one of the leading industries in UK. We will analyse the contribution of the industry towards the UK economy and also the current economic trends in London which are likely to affect the business to be set up. In the social environment factors we will analyse t he demographics of Edgware as well other macro factors which are likely to affect the opening of a new restaurant. Social environment in which the business operates is an important factor for deciding the business strategy. The hospitality industry in general and the restaurant industry in specific are highly competitive in nature. In the Edgware area there are many restaurants which serve vegetarian food. Some of the prominent restaurants are The Regency Club, Satyam and Handi.

Life Span Research Paper Example | Topics and Well Written Essays - 3500 words

Life Span - Research Paper Example He cherished the time they were able to spend together; because before he became ill, his father was too busy to spend much time with him. Mr. Asad said that he was definitely close to his mother, a stay-at-home mother who took care of household, the children and sometimes helped with her husband’s business. Mr. Asad admitted that still misses his mother very much. Mr. Asad was born and raised in Egypt. When he was a teenager, his father got sick and he was sent abroad to live with relatives. At first, he did not really know why his parents sent him to England but he realized they only want him to get a good education. So on he went to study high school and college there and then went on to become an English professor. Asked what he would like to do if he had the chance to be young again, he said he wanted to have enjoyed his youth. He was forced to grow up too fast because that he had to take care of the family business. He had to stand in for his father, because he was the o nly son. However, he has no regrets. He just missed his adolescence and laughingly admitted that he had not had enough opportunities to meet girls back then. Mr. Asad speaks 4 languages: Arabic, Spanish, French and English. That is why he was able to become an English teacher. He taught English to other Egyptians. He told me that he really loved teaching English and missed his work as a teacher. As a young adult, he worked as an archeologist at the British Broadcasting Company, Ltd. (BBC) and he produced a television show about Egypt but he did not mention the title or year. For Mr. Asad, it was the most memorable and enjoyable job he has ever had. At time that he met a special lady but her family did not approve of their relationship so he had to let go of their chance to be together. Even now, he says he does not understand why her family did not like him. It was difficult because she was so special to him. A few years later he met and married someone else. Soon he realized that h e had married the wrong woman. However, due to his religious beliefs, he did not divorce her. He worked very hard and supported his family and raised two children with her. In 1980 he lost his father. Four years later 1984 he lost his mother; thirteen years ago he lost his wife. Shortly after his wife passed away, his Parkinson’s disease became worse. He said he missed his parents, especially his mother. He did not talk much about his wife and he told me that before she passed away, he found out that she had saved money behind without his knowledge and had given all of it to her church instead of to their children. He seemed to still be upset about that. He talked much about his daughter but less about his son. He also talks about his grandchildren, especially his daughter’s daughter. When asked why he did not talk about his son, he said that his son reminded him so much of his wife, who had been so attached to money. He believes it is okay to save money but at the sam e time, his son needs to know how to enjoy spending money too. In contrast, he his daughter are very close, and every chance he gets, he sees her and her family because they always have fun together. Because of his Parkinson’s disease, he does not have much mobility so he has a live-in caregiver all who takes care of his everyday needs. They seem to get along well together, as they joke and laugh all the time. Although there have been advances in the study of Parkinson’

Biomedical and Biopsychosocial Models of Healthcare

Biomedical and Biopsychosocial Models of Healthcare Critical Evaluation on the Future of Healthcare: The Biomedical or the Biopsychosocial Model The Biomedical Model This model has been in existence since the mid-19th century and was predominant for physicians in the diagnosis of diseases. It comprises of four elements. It argues that, that health constitutes the freedom of pain, disease or defect which implies the normal human is healthy. In this model, the focus on the physical processes such as biochemistry, physiology and pathology of a disease do not take into consideration the role played by individual subjectivity or social factors. Unlike the biopsychosocial model, the biomedical model fails to consider negotiation between a doctor and patient in determining diagnosis. The main focus in this model is purely biological factors. It excludes social influences, environment and the psychological ones. Western countries have adopted it as a leading modern way for which health professionals treat and diagnose conditions. Regardless of the limitations that this model expresses, it has been critical in the development of programs to control infect ious diseases. In addition, it feeds more information to the biopsychosocial approach (White, 2009). The Biopsychosocial Model This is an approach that states that psychological, social and biological factors all play a key role in the human functioning in relation to illness and disease. Health is thus understood by concentrating on biological, social and psychological factors rather than entirely focusing on biological terms. It contrasts to biomedical model. Biomedical model takes the position that every disease process can be explained in accordance to deviations in normal functions such as injury, developmental abnormality in genes or virus (White, 2009). This model is used in the fields of medicine, health sociology and psychology and nursing. The acceptance, novelty and prevalence of the biopsychosocial model demonstrates variation across cultures. The model has been developing over time and will only mature further with health psychology designs and research. The Future of Healthcare The biopsychosocial model is at the heart of the future of healthcare. Specialization in healthcare has advanced to fields of health psychology, psychiatry, chiropractic, clinical psychology, family therapy and clinical social work. Majority of clinicians will engage the elements of biopsychosocial and biomedical models in the practices they engage in. However, it is arguable that all illnesses whether functional or organic can be managed best going by the biopsychosocial framework rather than the biomedical in practice. The two models seem to share the same goal which is improving the improvement of the patient’s well-being. What differs is the scope on which the physician considers impairment including its origin and the possible remedies. The biopsychosocial framework expands the meaning of this goal and applies it in clinical processes. Illness is approached as the subjective sense of suffering by the patient. The goal of managing the disease thus needs to identify the spe cific exposures of the patient which are biological, social and psychological. Potential Disabilities of the Biomedical Model The biomedical model will lose its position in the future of healthcare as it assumes that social and psychological processes are irrelevant to the disease’s process. The potential disabilities it exposes are massive. It mainly has three liabilities. First, the model is reductionist in nature. It reduces illness to lower level processes. These include chemical imbalances and disordered cells. It thus fails to recognize the general role of psychological and social determinants. Secondly, the model is a single-factor model. The explanation for illness is in terms of biological malfunctions rather that recognition of a variety of factors with only a few being biological in the causation of illness. The third liability is that the model assumes a mind-body dualism. It maintains that the body and mind are two separate entities. The final but not least liability is that the model puts more emphasis on illness over health. The focus is aberrations that cause illness instead of the co nditions that would promote health. Advantages and Clinical Implications of the Biopsychosocial Model Medical care, illness and disease are interrelated processes. They involve interaction of changes both within the individual and other levels. Researchers are thus impelled by this framework toward an interdisciplinary collaboration and thinking. The model maintains that the diagnosis process should consider the interacting roles of social, psychosocial and biological factors. This calls for interdisciplinary team approach in making a diagnosis. Health psychology should adopt this model and involve all the three factors. Therapy is thus uniquely targeted to a particular individual considering their health’s totality and ensuring treatment recommendations capable of dealing with more than one problem systematically. Therefore, a team approach is encouraged as the best approach. The relationship between a doctor and a practitioner is emphasized by the biopsychosocial model. The efficacy of treatment, the rapidity of solving an illness and the patient’s service usage can be improved by an effective practitioner-patient relationship. The biopsychosocial model makes the implication that the physician must have a clear understanding of the psychological and social factors that make contributions to an illness in order to come up with ample treatment (Kim,2014). For a healthy individual, the model is of the opinion that their health habits can only be understood in social and psychosocial contexts. When an individual is ill, recovery can be influenced by psychological, biological and social factors. These factors may maintain poor health habits but when there is appropriate modifications, they facilitate healthy ones. Biopsychosocial Perspectives Psychosomatics, Behavior and Health Depression, social isolation, conscientiousness and chronic stress are all understood by medical colleagues and health psychologists alike in the impacting of the vulnerability and the protection of various diseases. There is a consistent correlation of clinical depression with pathogenesis and occurrence of cardiovascular diseases. In a study in 2009, Salomon examined the existing differences in reactivity of cardiovascular to and recovery from two lab stressors between healthy controls with no self-reported history of CVD samples and naturalistic samples of clinically depression (Nezu, 2013). With previous research demonstrating significant behavioral associations and psychosomatic among illness, health and disease, the BPS model should focus on bringing into play analytic complexity fighting individualistic. Review of neuroplasticity, socio-somatic and psychosocial genomics will assist in balancing individualistic bias for health psychology, provision of sophisticated and adequate understanding of the cultural and social contours underlying illness and health thus fostering a greater integration among domains of bio-psycho-social. Psychosocial Genomics and Neuroplasticity Advances in genetics and molecular biology have given way to the map out of human genome. There have been spectral and technological imaging advances such as allowing of examining complex neurological processes and functional magnetic resonance. These movements in science have resulted to empirical investigations, psychosocial genomics and neuroplasticity which thus offers important evidence in relation to the interdependence nature of socio-cultural, biological and psychological processes. Research on neuroplasticity goes further to justify the biopsychosocial framework. This is because, the study indicates that the brain neurons are more dynamic than had previously been considered. They develop novel synaptic connections in response to learning and experience across age and mainly the entire life (Kim, 2014). Biopsychosocial further elaborates on the impact of social support. Within many studies, more satisfying social relationships or confidants result to an individual recovering more quickly from illnesses and diseases as compared to those with minimal social support. Culture in the Biopsychosocial Model Culture evolves over the years. It carries with it vagueness and contention. Culture is informatory. It influences every founding block of the BPS model. Failure to demonstrate adequate to the key role of culture in health psychology and related medical fields would result to the discrimination in health service delivery. For a more holistic approach therefore in heath psychology, culture should be considered seriously in attempts to integrate the BPS model. Biopsychosocial Model Transformations and the Future: Health Psychology Health psychology’s emergence together with behavioral medicine in primary care settings and general practitioners training on various health paradigms have resulted to an awareness for which patients now understand that the medical providers view them as a person and not merely by the disease. For the past two decades, the research of health psychologists and the behavioral interventions have matured greatly together with high criticism. Patient quality of life and wellness has been observationally been improved by the humanistic view by the psychologists. To fully solidify the role of combinatory treatments and psychologists, it is necessary to conduct long-term empirical studies. Doctors however question the motive of the alteration of medicine for the incorporation of behavioral interventions which tend to increase the workload of the physicians who are already strained. Research, vast knowledge on behavior education skills are applied by psychology practitioners should be used in the promotion of a medical care that is more hospital co-managed. Health care and societal transformations constrain psychology from change. Psychology seeks to deliver expansion on the special skills of health and clinical psychology. Psychopharmacology is the latest intervention in the creation of a psychologist practitioner who is independent. Psychologists must look for and maintain an inter-professional collaboration with physicians in order to ensure prescription authority and psychology. The psychosocial aspects of medical problems are then addressed. Quality of treatment may be affected by poor relationships between physicians and psychologists. Collaborations and partnerships in the management and diagnosis of all health will be observed in the decades to come. Training programs in health psychology will increase in terms of quantity. There will be specialization for students who have interest in the practice of research, clinical and education settings (Kim, 2014). The policy makers and the professionals such as teachers require training and education on the biopsychosocial model. The impact of this on healthcare would be the reduction of health costs, improved occupational control, promotion of self-empowerment, provocation of behavioral change and an increment in adherence to plans of treatment. Integrated healthcare will eventually address the complete spectrum of the mind and the human body as one and the same. A Holistic Approach in the Application of the Biopsychosocial model in the future of Health Psychology The biomedical model of disease and health is dominant in the existing medical practices. The approach is effective mainly in the control of infectious maladies. Chronic non-infectious diseases require the BPS approach. The approach takes into account other health determinants. That thus takes the BPS model a step further into the better approach than the biomedical model. However, a more holistic approach in the biopsychosocial approach is one that integrates culture into the focus of biological, psychological and biological aspects. Taking culture into the picture for the future will result to a more holistic approach. The future health research programs and intervention strategies should endure at considering all the domains and that will be a holistic approach. The BPS model will keep on maturing with time. To this regard therefore, there should be an examination of the effectiveness of cultural, social, biological and physiological claims. It should be conducted in clinical practice exploring the health concepts from perspectives and questioning perspectives could influence the current and future trends in health interventions and health promotion. Conclusion The future of health care lies more on the biopsychosocial approach more than the biomedical one. However, as demonstrated in the research and advancements in the health psychology, there are still aspects of the BPS model that could be involved in the future. One of them could be an increased collaboration and participation amongst psychologists and physicians. They should collaborate to ensure that wellbeing is attained by effective application of the model. The aspect of culture should also be included in the framework to ensure that the health services are acceptable in various communities. Clinical implications are at the heart of the improvement of the biopsychosocial approach. Health psychology and biomedical research will act as key building blocks in the future role of the model. References Kim, P. (2014, March 22). Report Summarizes Health Psychology Study Findings from Northeastern University. Psychology Psychiatry Journal, 456, 33-67. Nezu, A. M. (2013). Health psychology. Hoboken, N.J.: John Wiley Sons. Piotrowski, C. (2012, September 1). Occupational Health Psychology: Neglected Areas of Research. Journal of Instructional Psychology, 675, 44-65. Sheridan, C. L., Radmacher, S. A. (1992). Health psychology: challenging the biomedical model. New York: Wiley. White, P. (2009). Biopsychosocial medicine: an integrated approach to understanding illness. Oxford: Oxford University Press.

The Sorrow of War Essay -- Literary Analysis, Bao Ninh

It can be hard to fully comprehend the effects the Vietnam War had on not just the veterans, but the nation as a whole. The violent battles and acts of war became all too common during the long years of the conflict. The war warped the soldiers and civilians characters and desensitized their mentalities to the cruelty seen on the battlefield. Bao Ninh and Tim O’Brien, both veterans of the war, narrate their experiences of the war and use the loss of love as a metaphor for the detrimental effects of the years of fighting. Bao Ninh’s novel The Sorrow of War tells a very realistic and explicit story of Kien, a North Vietnamese soldier and writer, during the Vietnam War. Kien manages to survive, usually by luck, through battles and situations in which survival seems futile. When Kien’s entire platoon is killed in battle, he is one of the few to survive. This seems to be a blessing and a curse as Kien had â€Å"perhaps watched more killings and seen more corpses than any other contemporary writer† (Ninh, 89). As one can imagine, Kien is haunted daily by gruesome hallucinations and memories from the battlefield. Kien begins to write about his war experiences, which turns into an obsession. He claims it is obligated as his duty to write about the war, and yet â€Å"seems to write only to rid himself of his devils† (Ninh, 49). His motivation is to â€Å"expose the realities of war and the tear aside conventional images† (Ninh, 50). It is not just Kien whose life is destroyed by the war. Kien tells of a driver Vuong who, before the war, drank very little and was kind a timid. Vuong disappears for many months and when he returns his life has collapsed. â€Å"I’ve given up driving, fellas. Now alcohol drives me,† Voung states (Ninh, 152). Kien tou... ...hard times together and we reunited multiple times. Cross and Martha, however, were distant apart for the duration of the war. Cross’s deep love for Martha stemmed from his obsessive longing to be with her and to be loved back by her. Cross eventually concedes that Martha belongs to another world and would never love him (Obrien, 17). The two novels use love as a strong metaphor for the losses of war. Ninh often explicitly states that both Kien and every other solider would be forever warped due to the senseless cruelties witness in the long conflict. Kien’s deep love for Phuong is destroyed by the war, as is Lieutenant Cross’s love for Martha. This paralleled metaphor speaks for both sides of the war and the suffering endured by all involved. The tragic loss of love and innocence illustrates the destruction the Vietnam War had on both veterans and society.

Trends of the Malta Insurance Market Essay -- Automobile, Insurance

Today's business world is complex, unpredictable, uncertain and volatile. One of the key elements of this volatility is the swift change all around us. Taking into consideration the motor insurance industry, changes have been also made during the years. Under motor insurance, there are three types of cover available. There is the third party only, which is obligatory as it is the least required by law; it covers your liability to third parties for damage or injury to property arising from the use of your car. In addition to third party liability cover, one can also choose to be covered and protected against damage or loss arising from fire or theft, which is known as Third party fire and theft. If you add protection against accidental damage to your vehicle to the ones mentioned above, you are covered with the comprehensive. Latest statistics shows that car ownership and traffic volume are in the rise once more and this has been the agenda of the government. The number of people owning cars has grown since 1980, thus this represents good news for car manufacturers and insurance firms alike. Also it has come at an environmental cost that there is a rise in carbon emissions. In the Malta Financial Services Authority (MFSA) newsletter of November 2011, the section of the insurance statistical review of 2010 shows that figures released by the MFSA in respect of insurance companies in Malta show an increase of 45% in total gross premiums written over the period of 2009-2010. The accident and health group of classes recorded an increase in premiums written of 85% over 2009. The motor insurance premia increased by 39% Going back to the 20th century, motor vehicles made their first appearance, but there was no need for insurance in an... ...efore increases the number of claims. The market is developing and it has come to a point where customers can go into price comparison sites such as confused.com or moneysupermarket.com and by simply typing in a query, the consumer is presented with a variety of insurance prices from which they can acquire their insurance at competitive rates. Works Cited http://www.esurance.com/insurance-resources/senior-car-insurance-myth http://www.streetdirectory.com/etoday/negative-effect-of-globalization-pcecwf.html http://www.carinsurancehub.com/car-insurance-and-credit-crunch.php http://www.talkonce.co.uk/the-history-of-motor-insurance/ http://www.autoinsurancequote.com/articles/customization-adding-tweaks-to-your-vehicle-may-affect-your-auto-insurance.html http://www.carinsurancecomparison.com/will-customizing-my-car-affect-my-car-insurance-rates/

Booth Multiplier

Low Power Booth Multiplier by Effective Capacitance Minimization P. Nageshwar Reddy Dr. Damu Radhakrishnan Stu. in SUNY, New Paltz, NY Prof. in SUNY, New Paltz, NY Abstract: In this paper we present an energy efficient parallel multiplier design based on effective capacitance minimization. Only the partial product reduction stage in the multiplier is considered in our research. The effective capacitance is the product of capacitance and switching activity. Hence to minimize the effective capacitance in our design, we decided to ensure that the switching activity of nodes with higher capacitances is kept to a minimum.This is achieved in our design by wiring the higher switching activity signals to nodes with lower capacitance and vice versa for the 4:2 compressor and full adder cells, assuming the initial probability of each partial product bit as 0. 25. This reduced the overall switching capacitance, thereby reducing the total power consumption in the multiplier. Power analysis is do ne by synthesizing our design on Spartan-3E FPGA and used XPower Analyzer tool that is provided in ISE Xilinx 10. 1. The dynamic power for our 16? 16 multiplier was measured as 360. 4mW, and the total power 443. 31mW. This is 17. 4% less compared to the most recent design. Also we noticed that our design has the lowest power-delay product compared to the multiplier presented in the literature. Index Terms- Booth multiplier, Effective capacitance, 4:2 compressor. 1. Introduction A multiplier is the most frequently used fundamental arithmetic unit in various digital systems such as computers, process controllers and signal processors. Thus it has become a major source of power dissipation in these digital systems.With the exponential growth of portable systems that are operated on batteries, power reduction has become one of the primary design constraints in recent years. In the present era, each and every electronic device is implemented using CMOS technology. The three major sources of power dissipation in digital CMOS circuits are dynamic, short circuit and leakage [1]. Generally, power reduction techniques aim at minimizing all the above mentioned power dissipation sources but our emphasis is on dynamic power dissipation as it dominates other power dissipation sources in digitalCMOS circuits. The switching or dynamic power dissipation occurs due to the charging and discharging of capacitors at different nodes in a circuit [2]. The average dynamic power consumption of a digital circuit with N nodes is given by: where VDD is the supply voltage, Ci is the load capacitance at node i, fCLK is the clock frequency and ? i is the switching activity at node i. The product of switching activity and load capacitance at a node is called effective capacitance.Assuming only one logic change per clock cycle, the switching activity at a node i can be defined as the probability that the logic value at the node changes (0->1 or 1->0) between two consecutive clock cycles . For a given logic element, the switching activity at its output(s) can be computed using the probability of its inputs and is given by: where and denote the probability of occurrence of a ‘one’ and ‘zero’ at node i respectively. When Pi = 0. 5, the switching activity at a node is maximum and it decreases as it goes towards the two extreme values (i. e. both from 0. to 0 and 0. 5 to 1). The two main low power design strategies for dynamic power reduction are based on (i) supply voltage reduction and (ii) the effective capacitance minimization. The reduction of supply voltage is one of the most aggressive techniques because the power savings are significant due to the quadratic dependence on VDD. Although such reduction is usually very effective, it increases leakage current in the transistors and also decreases circuit speed. The minimization of effective switching capacitance involves reducing switching activity or node capacitance.The node capacitance de pends on the integration technology used. To reduce switching activity only requires a detailed analysis of signal transition probabilities, and implementation of various circuit level design techniques, such as logic synthesis optimization and balanced paths. It is independent of the technology used and is less expensive. Admiring the advantages of switching activity reduction, this paper focuses on switching activity reduction techniques in a multiplier. Digital Multiplication is done in three steps in a Booth coded multiplier.The first step is to generate all the partial products in parallel using Booth recoding. In the second step these partial products are reduced to 2 operands in several stages by applying Wallace/Dadda rules. These stages follow one after the other, feeding the output of one stage to the next. The final step is adding the two operands using a carry propagate adder to produce the final sum. Our main focus in this paper is the second step, partial product reduc tion. Fig. 1 shows the modified Dadda reduction tree for a 6? 6 unsigned multiplier, which uses full adders (FA) and half adders (HA) as basic elements.Stage 1 is the rearranged 6? 6 unsigned partial product array obtained using the partial product generator. At every partial product reduction(PPR) stage the number of bits with the same order (bits in a column) are grouped together and connected to adder cells following Dadda’s rules. Each column represents partial products of a certain magnitude. The sum output of a FA or HA at one stage will place a dot in the same column at the next stage and an output carry in the column to the left in the next stage (i. e. one order of magnitude higher). Fig. 1. Modified Dadda reduction tree for 6? unsigned multiplication The Wallace and Dadda designs use only FAs and HAs in the reduction stages, which form an irregular layout and increases wiring complexity. Wiring complexity is a measure of power. Since then Weinberger [3] has proposed a 4:2 compressor, the majority of the multiplier designs today make use of 4:2 compressors to increase the performance of the multiplier. They also contribute to power reduction as they decrease the wiring capacitance due to a more regular layout, contributing to fewer transitions in the partial product reduction tree. It also reduces hardware cost.The design of the 4:2 compressor got impoved in time, and modified design presented by Jiang et al. claimed improvements in both delay and power dissipation compared to earlier designs [4]. Several logic and circuit level optimizations are possible by using higher order compressors instead of simple FA cells for reducing the number of transitions in the partial product reduction stage. Because of this we used 4:2 compressors, FA (3:2 compressor) and HA cells in our partial product reduction stages. We reduced the switching activity by minimizing the effective capacitance at every node in the circuit.This stands as the main focus of this paper. This paper is organized as follows: related research in section 2 and 2. Related Research Many researchers have elucidated different low power multiplier architectures by using different techniques to reduce the total switching activity in a multiplier [ ]-[ ]. Ohban, et al. proposed a low power multiplier using the so called bypassing technique [5]. The main idea of their approach is to minimize the signal transitions while adding zero valued partial products. This is done by bypassing the adder stage whenever the multiplier bit is zero.Masayuki, et al. proposed an algorithm using operand decomposition technique [6]. They decomposed the multiplicand and the multiplier into 4 operands and using them they generated twice the number of partial products compared to the conventional multiplier. By doing this, they reduced the one probability of each partial product bit to 1/8 while it is 1/4 in the conventional multipliers. This in turn decreases the switching probability. Chen, et al. proposed a multiplier based on effective dynamic range of the input data [7].If the data with smaller effective dynamic range is Booth coded then the partial products have greater chances to be zero, which decreases the switching activities of partial products. Fujino, et al. proposed a multiply accumulate design using dynamic operand transformation technique in which current values of the input is compared with previous values [8]. If more than half of the bits in an operand change then it is dynamically transformed to its two’s complement in order to decrease the transition activity during multiplication. Chen, et al. roposed a low power multiplier, which uses spurious power suppression technique (SPST) equipped Booth encoder [9]. The SPST uses a detection logic circuit to detect whether the Booth encoder is calculating redundant computations which yield in Zero partial product and stops such PP generation process. To implement the basic principles used in all the ab ove mentioned multiplier architectures not only increase hardware intensity but also introduce delay in the operation. Also the extra circuitry employed to implement them consumes power.So our research interest is focused on techniques which decrease power without introducing any delay and additional hardware. Oskuii et al. proposed an algorithm based on static probabilities at the primary inputs [10]. At every PP reduction stage the number of bits with the same order of magnitude (bits in a column) are grouped together and connected to the adder cells in a Dadda tree. The selection of these bits and their grouping influences the overall switching activity of the multiplier. This was illustrated in Oskuii’s paper by referring to an early work, which is described below. Only one column per stage is considered here. As the generated carry bits from adders propagate from LSB towards MSB, optimization of columns is performed from LSB to MSB and from first stage to last stage. Thu s it can be ensured that the optimization of columns and stages that has already been performed will still be valid when later optimizations are being performed. * Glitches and spurious transitions spread in the reduction stage after a few layers of combinational logic. To avoid them is not feasible in most cases. Therefore it seems beneficial to assign short paths to partial products having high switching activity.Oskuii’s goal was to reduce the power in Dadda trees. The one probability for sum and carry of the FA and HA can be calculated from their functional behavior [10]. According to Oskuii’s algorithm, assuming the switching probabilities of partial products in a particular stage are calculated using the previous stage one probabilities and in each column and they arranged these partial product bits in ascending order. They first use the lower switching probability bits to feed full and half adders and transfer the higher switching probability bits to the next st age.From the set of bits to feed adders they tried to feed the highest switching probability signal to the carry input of the full adder as its path in full- adder is shorter than the other two inputs. Fig. 2. Example to illustrate Oskuii’s approach [10] Fig. 2 gives an example where 7 bits with the same order of magnitude are to be added. This is shown as the shaded box in the 2nd group of bits from top in Fig. 2. According to Dadda rules of reducing a partial product tree, 2 FAs must be used and one bit will be passed to the next stage together with the sum and carry bits generated by the full adders. s for i varying from 1 to 7 represent the switching probabilities of the seven bits. These are sorted in ascending order and listed as ? i* with the highest one as ? 1*. According to their approach, the bit with highest switching activity is kept for the next stage i. e. in Fig. 3. 2, and assign and to the carry inputs of the two FAs as their path is shorter and the other bits to the remaining inputs of FAs in any order. In this way they reduced the partial product tree by bringing the highest transition probability bits more closer to the output such that it reduces the total power in the multiplier without any extra hardware cost.Oskuii claimed that power reduction varying from 4% to 17% in multiplier designs could be achieved using their approach. On careful analysis of Oskuii’s work we notice that further reduction in power can be achieved. This is elaborated in our design presented in the next section. 3. Proposed Work By using a partial product generator (PPG) for the n? n multiplier employing radix-4 Booth encoder we obtained the required partial products. These partial products are then reduced to 2 operands employing several partial product reduction (PPR) stages. We used a combination of 4:2 compressors, FAs and HAs in reduction stages.At each stage modified Dadda rules are applied to obtain operands for the next stage. While minimizing the partial product bits in each column using 4:2/3:2 compressors and HA cells, emphasis was given on higher speed and lower power. Higher speed is achieved by allowing the partial product bits to pass through a minimum number of reduction stages, while minimizing the final carry propagate adder length to the minimum. Fig. 3. Proposed PPG scheme for a 16? 16 multiplier Fig. 3 shows the proposed partial product reduction scheme for a 16? 16 parallel multiplier.Nine partial products obtained by PPG are reduced to 2 operands using 3 reduction stages. The vertical green boxes in each column represent 4:2 compressors. It takes five bits and reduces them into 3 output bits, one sum bit in the same column position and two carry bits in the next higher significant column (one bit left) of next stage. The vertical red boxes represent full adder cells, which reduce three partial product bits in a column and generate the sum and carry bits. Similarly, the vertical blue boxes represent half add ers and add two partial product bits to reduce it to 2 output bits.The order in which the inputs are fed to 4:2 compressor, full and half adders is discussed in the next section. In Fig. 3 the maximum number of partial products in a column is 8 (columns 14 to 17). Since we are using 4:2 compressors that can take up to 5 input bits, to reduce the partial products in the first stage, we want to make sure that the maximum number of partial products in the next stage is only 5. This way we can reduce the bits in each column in stage 2 using one level of 4:2 compressors. And in the third stage, we want to ensure that the maximum number of bits in any column is only 3, so that full adders can be used to add them.This will permit the whole reduction process to be achieved in 3 stages. The half adder in column 2 in reduction stage 1 and the full adder in column 3 in reduction stage 2 are used so as to minimize the size of the final carry propagate adder. 4. Power Reduction Once the minimum number of reduction stages is established for a design, the next criterion is to minimize power consumption. This is achieved by delay passing and reducing the effective capacitance at every node in the reduction stages also following Oskuii’s rules (discussed in Section 2).To minimize the effective switching activity, the design must ensure that the switching activity of nodes with higher capacitance value must be kept to a minimum. This is achieved by a special interconnection pattern used in our design. The higher switching activity signals are wired to nodes with lower capacitance and vice versa. Our multiplier design uses the above idea to minimize power. This paper therefore focuses on selective interconnection of signals to the inputs of 4:2 compressors and FAs and HAs using the above concept.The logic diagram and the input capacitances for a full adder are shown in Fig. 4(a). For the following we will assume that each and every input lead to a logic gate is considered as one unit load (C1). Hence if a signal is connected to the inputs of two logic gates, then the load is two units (C2). From the logic diagram of the full adder in Fig. 4(a), input B is connected only to an XOR gate, where as inputs A and C are connected to both an XOR and a Mux. Hence, the input capacitance of the B-input is smaller than the other two inputs.The load presented by the B input is one unit load, while the loads presented by A and C are 2 unit loads. Hence a transition on input B will result in less effective capacitance. This is represented by the capacitance values C1 (1 unit load) and C2 (2 unit loads) as shown in Fig. 4. 9. Again by comparing the three inputs, the C input goes through only one logic device (XOR gate or Mux) before it reaches the output, where as both A and B goes through two logic devices before reaching the output. Hence, a transition on any of the inputs A or B could result in output transitions on all the three logic devices.But a transition o n input C will affect only two of these logic devices. Therefore we can conclude that even though the inputs A and C represent the same load, the overall switching effect on the full adder due to C input will be less than that due to A input. Hence, as a rule of thumb, the first two higher transition inputs among a set of three inputs that are given to a full adder should be connected to the B and C inputs and the last one to A. (a) (b) Fig. 4. a) FA logic diagram and input capacitances (b) 4:2 compressor logic diagram and input capacitances Similarly, the logic diagram of a 4:2 compressor and its input capacitances are shown in Fig. 4. (b). The input capacitances presented by X1, X3, X4 and Cin are twice that presented by X2. Hence, the highest transition probability signal must be connected to the X2 input. Again by using a similar argument as in the full adder, the second highest transition probability signal must be given to the Cin. The remaining inputs are given to X1, X3 and X4 in any order. This minimizes the overall effective capacitance in a 4:2 compressor.The probability of a logic one at the output of any block is a function of the probability of a logic one at its inputs [11] [12]. From the logic functions of 4:2 compressor, FA and HA we can calculate their output probabilities knowing their input probabilities. Table 2: Probability equations for 4:2 Compressor | 4:2 Compressor| PSUM| | PCout| | PC0| | Table 1 shows the probability expression for the sum and carry outputs for the full adder and half adder in terms of their input signal probabilities. The 4:2 compressor output probabilities are shown in Table 2. By comparingTables 1 and 2 we can say that the statistical probabilities of the output signals of basic elements (4:2 compressors, full adders and half adders) used in partial product reduction stages vary. Table 3 shows the output signal probabilities of 4:2 compressor, full adder and half adder, assuming equal ‘1’ probabiliti es of 0. 25 for all inputs. In each partial product reduction stage the signals in a particular column have different switching probabilities. The output signals of one stage become inputs to the next stage. So the switching probabilities of the outputs diverge more as we move down the partial production reduction stages.Table 3. 1: Output Signal Probabilities of FAs and HAs | Full-adder| Half adder| SUM| | | CARRY| | A. B| PSUM| | | PCARRY| | | Table 3: Output probabilities of 4:2 compressor and adder cells Input signal probabilities = 0. 25| 4:2 compressor| Full adder| Half adder| SumCoutC0| 0. 48440. 15630. 2266| SumCarry| 0. 43750. 1563| SumCarry| 0. 3750. 0625| Several reduction stages are required to reduce the partial products generated in a parallel multiplier. As shown in Fig. 3, at each stage a number of bits with the same order of magnitude are grouped together and connected to the 4:2 compressors and adder cells.The selection of these bits and their grouping influences t he overall switching activity of the multiplier. This is what we will exploit to reduce the overall switching activity of the multiplier. Fig. 5 shows the array structure of the proposed partial product reduction scheme for a 16? 16 multiplier. In the following we assumed that the one probability of all the 9 partial product bits are same and is equal to 0. 25 (as discussed in Section 3. 26). These 9 partial product bits are fed to 4:2 compressors, full and half adders and are reduced to 5 operands. The bits in these 5 operands will have different one probabilities.From these one probabilities we can calculate their switching probability. If we look at each column all the bits in that column have the same weight but different one probability. So we have enough freedom to choose any of these signals which can be connected to any of the inputs of the basic elements. The way these signals are wired to basic elements to achieve reduction will affect the total power consumption in a mult iplier. Show an example Fig 5 shows how we wired the input signals to 4:2 compressors and full adders in the proposed design. To illustrate the principle consider column 16 of reduction stage 2 in Fig. , where we have five bits with the same order of magnitude, which are to be wired to the inputs of a 4:2 compressor. The first higher transition bit is fed to X2 input and next higher transition bit is fed to Cin, as they provide lower switching activity when compared to others. The remaining three bits can be fed to X1, X3 and X4 in any order. Similarly on column 11 in reduction stage 3, three bits of the same order are to be added. The highest transition bit is given to B input of the adder and the next higher transition bit is fed to C input. The third bit is fed to A input.This way of feeding the inputs, we can decrease the output switching probabilities of compressors and adders. By applying the same technique to every stage we can reduce the overall switching capacitance of the multiplier, thereby reducing power. Fig. 5. Wiring patterns for 4:2 compressors and full adders 5. Simulation Power analysis was done by synthesizing our 16? 16 multiplier design on Spartan-3E FPGA and using XPower Analyzer tool provided in ISE Xilinx 10. 1. We evaluated the performance of our 16? 16 multiplier by comparing with the conventional Wallace and Oskuii’s multipliers.Table 4 shows the quiescent and dynamic powers of different multipliers obtained by simulation. The quiescent power is almost the same for all multipliers. The dynamic power for our design is only 360. 74 mW, where as Oskuii’s and Wallace multipliers consume 454. 06mW and 475. 08 mW respectively. Hence the total power consumption is only 443. 31mW for our multiplier, which is less by 17. 39% and 20. 51%, compared to Oskuii’s and Wallace multipliers. Table 4: Power reports from simulation for a 16? 16 Multiplier Design| QuiescentPower (mW)| DynamicPower (mW)| TotalPower (mW)| Our Design| 8 2. 7| 360. 74| 443. 31| Oskuii’s Design| 82. 57| 454. 06| 536. 63| WallaceMultiplier| 82. 67| 475. 08| 557. 75| Table 5 Power-Delay products of 16? 16 multipliers Design| Total Delay (ns)| Power (mW)| Power-Delay Product| Our Design| 30. 889| 443. 31| 13. 693*10-9| Oskuii’s Design| 31. 219| 536. 63| 16. 753*10-9| WallaceMultiplier| 35. 278| 557. 05| 19. 651*10-9| Table 5 shows the power-delay products of different multipliers. Smaller the power delay product of a multiplier the higher is its performance. Our design has the shortest delay of 30. 889ns, compared to 31. 219ns and 35. 78ns for Oskuii’s design and Wallace’s design respectively. Hence our design has the lowest power-delay product compared to both Oskuii’s and Wallace multipliers. 6. Conclusions We have presented an investigation of multiplier power dissipation, along with some techniques which allow reductions in power consumption for this circuit. Given the importance of multipliers, it is essential that further research efforts are to be directed in the following ways. * In this thesis the switching activity criteria for the interconnection pattern in 4:2 compressors was used only for two of the inputs of the 4:2 compressor.The interconnections of signals on the other three inputs are made without any importance given to their switching activity. This is because at the gate level, the load capacitance at a node is measured simply based on the number of connections made at that node. In the 4:2 compressor, three of the inputs are feeding two inputs each (except the carry input). Hence, we consider them with the same load capacitance. In reality, this is not true. To get an accurate estimate on capacitance, an actual layout of the cell has to be made using VLSI layout tools and then their capacitances are to be extracted.Hence further research could focus on the above so as to find an ordering for these inputs based on their capacitance values. Also, different impl ementations of 4:2 compressors may be compared so as to select the one with the lowest capacitance values. * Extending the proposed interconnection technique to the partial product reduction stage by employing higher order compressors such as 5:2, 9:2, 28:2, etc. In this manner, different architectures using various combinations of compressors in the partial product reduction stage can be compared so as to select the best one with the lowest power dissipation for any multiplier.References 1] D. Soudris, C. Piguet, and C. Goutiset , Designing CMOS Circuits for Low Power. Kluwer Academic Press, 2002. [2] L. Benini, G. D. 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